< Samantha Robinson >

< Content Manager>

< Portfolio >

< Samantha Robinson > < Content Manager> < Portfolio >

Available for Work —
July — 2026

Content and Communications Specialist with 10+ years’ experience delivering digital content, editorial strategy, and multi-channel campaigns across sustainability, ethical brands, and lifestyle sectors.

I specialise in translating complex or purpose-driven topics into engaging, accessible content that drives audience engagement and supports brand growth. My background spans in-house, agency, and freelance environments, where I’ve led content planning, managed stakeholder relationships, and delivered insight-led campaigns across digital platforms.

Samantha —
Robinson  

—
Content Manager

For a more sustainable World.

My recent work has focused on sustainability, ethical consumerism, and environmental topics; including eco innovation, circular economy initiatives, and conservation-led storytelling.

I’m now seeking a permanent, in-house role within a purpose-driven organisation; ideally in sustainability, conservation, or animal welfare, where I can contribute to impacting communications while continuing to grow into more strategic or campaign-focused roles.

Core Areas of Expertise:

~ Content strategy & editorial planning
~ Digital marketing & campaigns
~ Social media strategy & management
~ SEO & performance analysis (Google Analytics)
~ Brand voice & messaging
~ CMS & publishing (WordPress)
~ Stakeholder & PR collaboration

See examples on my PORTFOLIO.
Visit my CV on LINKEDIN.

My professional experience has taught me how many green and social inequalities exist, and I feel the need to do something more. To improve the quality of my content and better work with brands that align with my green values and beliefs, I’ve started learning about ecological connectivity and conservation.

Follow my training journey below.

Training & Certificates.

Introduction to Conservation
Communication Strategies

CAPACITY FOR CONSERVATION
January 2026
- Learned how to structure a communications strategy.
- Identified how to focus and save time as an organisation.
- Learned to list priority audiences and write key messages.

  • External Communications

  • Internal Communications

  • Communication Strategy

  • Communication Planning

Designing an Impactful Conservation Project.

CAPACITY FOR CONSERVATION ~ January 2026

The course guided me through the basic steps of designing an impactful biodiversity conservation project.
- Learned how to explain who should be involved in the project design process and why.
- Created problem & objective trees
- Created a Logical Framework and/or Theory of Change.
- Compared different donors’ terminologies to describe levels of change.

  • Project Planning and Management

  • Decision Making

  • Donor Relationship

  • Proposal Writing

Connectivity 101: Ecological Connectivity for People and Planet

LEARNING FOR NATURE: UNDP ~ January 2026
The course was an introduction to Ecological Connectivity, Social Aspects of Connectivity, Connectivity Modelling and Its Role in Spatial Planning, Protecting, Managing and Restoring Ecological Corridors, and Ecological Connectivity in the Context of Sustainable Development.

  • Ecological Restoration & Monitoring

  • Connectivity Modelling

  • Spatial Planning

  • Sustainable Development

Designing for Environmental Sustainability and Social Impact

ACUMEN ACADEMY~ September 2025
- Tackled environmental challenges with concepts like systems thinking, circular design, behaviour change, and natural capital.
- Created a culture of collaboration between social entrepreneurs and conservation organisations.
- Designed products and services that contribute to a circular economy.
- Learned how behaviour change helps conserve biodiversity.
- Made the case for investing in environmental conservation with lessons from the natural capital movement.

~ Systems Thinking ~ Circular Design ~ Behaviour Change ~ Natural Capital

An Introduction to Nature, Business and Finance

LEARNING FOR NATURE: UNDP ~ February 2026

The course included understanding nature-related dependencies, impacts, risks and opportunities, and an overview of key elements of the TNFD recommendations and additional guidance.

I also gained an understanding of how the TNFD recommendations fit into a broader landscape of sustainability-related corporate reporting.